“Don’t be afraid to start anew, step out on that Leap of Faith, or to press “Your” reset button today!! ~Shanti “Shoestring” Das
I’m Shanti Das and I am known as a music industry veteran (even though I earned that title before turning 40). After working in the music biz for over 20 years, I have a wealth of experience in music marketing, showcasing, and a killer rolodex! I recently started my own company Press Reset Entertainment. It serves as an entertainment concierge service providing independent marketing & strategy for music acts, talent booking for private & corporate events, special event assistance, & brand influencer marketing. We also focus on social entrepreneurship, providing the downtrodden a hand up. Are you ready to “press reset” and start fresh today?
SHANTI DAS is an accomplished Music Industry Executive, Marketing Executive, Consultant, Mentor, Entrepreneur, Philanthropist, and Author. She is also the Founder of Press Reset Entertainment, an Atlanta-based firm launched in 2009 that serves as an entertainment concierge service providing independent marketing & strategy for music acts, artist development, talent booking for private & corporate events, brand influencer marketing and special event assistance.
An Atlanta native, Shanti enrolled as a full‐time Syracuse student in the fall of 1989. In 1990 she entered Syracuse’s S.I. Newhouse School of Communications, majoring in Television, Radio and Film. That year she also became an on‐air disc jockey for the campus radio station, WJPZ. By 1991 she was promoted to WJPZ’s Assistant Promotions Director, and programmed a specialty Saturday night urban/hip‐hop show for the station in ‘92. Shanti’s other extra‐curricular activities at Syracuse included Orientation Advisor (1990), member of the University 100 Ambassador Program (1991‐92), member of the Black Communications Society and staff writer for “The Happenings,” a widely read on campus urban entertainment publication.
A brilliant, no nonsense student, she earned numerous awards, scholarships, and honors before graduating from Syracuse in 1993 with a bachelor’s of Science degree. Among the most prestigious were being honored by the Phi Eta Sigma Honorary Fraternity (1990), S.I. Newhouse School Dean’s List (spring and fall of 1990), winning a Delta Sigma Theta Minority Scholarship (1990), being named a Newhouse Scholar (1991), receiving the Wayne K. Brown Scholarship (1991‐93), and the “Our Time has Come” (UB Black Hispanic/Miller) Scholarship (1992‐93).
Music Industry Marketing Expert
Shanti’s music industry career began as a Promotions Assistant for Capital records. Afterwards, she became a summer intern for Sony Music’s Atlanta division’s Sales Department. Subsequent to her internship, and only four months after graduating from college, LaFace records hired her as its National Director of Promotions, where she worked closely with label founders Kenneth “Babyface” Edmonds and Antonio “LA” Reid. Das was instrumental in developing innovative promotional campaigns for Outkast, Goodie Mob, Usher, TLC and Toni Braxton among others.
She also toured with Braxton on her first major U.S. concert tour; TLC’s smash 1995‐96 “CrazySexyCool” tour, and Usher’s ’94 and ’95 promotional tours. In 1996 Shanti was promoted to LaFace’s marketing department, where she planned and coordinated major Marketing campaigns for Outkast, Donell Jones, Goodie Mob and Toni Braxton.
Recognized as a major music industry force, in 1997 she received Impact magazine’s “National Promotion Director of the Year” award at its “Summer XII Conference.” A year later, Impact deservedly named her “Music Executive of the Year.”
Following the sale of the LaFace label to BMG in 2000, Das relocated to New York as Senior Director of Urban Marketing for Arista Records, she again working with LA Reid, Arista’s new CEO at that time. The city of Atlanta honored her prior to her relocation with a free concert performed by Outkast in her honor, the “Key to the City,” and an official proclamation as June 5, 2000 as “SHANTI DAS DAY.”
In 2001, Shanti became Vice President of Urban Marketing at Columbia records. There she marketed high profile projects for Jermaine Dupri’s So So Def label, scoring multiple successes with Jagged Edge, Bow Wow and JD himself. By 2003 she was elevated to Sr. Vice President of Urban Marketing at Sony Urban Music. Since then she’s developed and coordinated major marketing and artist development campaigns for Prince, Vivian Green, Lyfe Jennings, Omarion, Jagged Edge, and more.
In order to enhance her experience, Shanti moved from Sony Music to Universal Motown as Executive Vice President of Urban Marketing and Artist Development. In addition to managing the marketing department, she was also the product manager for Erykah Badu, Busta Rhymes, and Stevie Wonder.
- Founder/CEO of Press Reset Entertainment. Past/current clients include: Devyne Stephens’ Upfront Megatainment, The Grady Health Foundation, Atlanta Hawks Organization, National Black MBA Assn, Johnny Gill, Demetria McKinney, Ken Ford, Noel Gourdin, and Kelly Price to name a few.
- Co‐Founder of the successful weekly live music series, R&B Live New York, which showcased urban talent from signed and unsigned artists from 2007‐2009. Past performers included Ne‐Yo, Fantasia, Akon, Estelle, Trey Songz, Ashanti, Brian McKnight, Ray J, Janelle Monae and Ryan Leslie. Celebrity attendees included Gayle King, Denzel Washington, Beyonce, Jay‐Z, Diddy, R. Kelly, Terrence Howard, Gabrielle Union, Anthony Anderson, Bob Johnson, Sylvia Rhone, L. A. Reid, Lyor Cohen, Kevin Liles and Ludacris.
- Currently co‐founder of the urban and pop music series ATL LIVE on the Park, a monthly live music showcase launched in May 2010 that’s become a staple among Atlanta’s exclusive entertainment and professional crowd. Celebrity attendees include Ne‐Yo, Akon, Chris Webber, Jazze Pha, and Jermaine Dupri. Past performers include R Kelly, Teddy Riley & Blackstreet, Tank, Lyfe Jennings, Dave Hollister, Miguel, Liv Warfield, Hal Linton, NEXT, Kelly Price, Vivian Green, Joe, Eric Roberson, Jagged Edge and more!
Shanti Das is an advocate for many social issues. For the past six years she has started several successful initiatives/events including: May We Rest In Peace (raising $30,000 to bury 30 individuals in Detriot, MI that did not have burial funds), Happy Hour For Haiti (raised $5,000 to buy medical supplies for a village in Haiti after the earthquake), No Reservations Needed (an annual feeding with the Atlanta Mission for homeless community in Atlanta), Annual United Way Shoebox Party (collection of toiletries for homeless moms and children), Backpack Blessings (collection of back to school supplies for local schools with Walmart), Day of Pampering (Hair, Make-up pampering for moms at the Genesis Shelter), Toys of Joy (Holiday Toy drive benefitting local hospital) Turn The Page (book drive and reading program for local elementary and middle schools) and is now working on a new initiative called #SilenceTheShame to help educate and remove the stigma/shame surrounding mental health. Shanti has also served on the board of Hands on Atlanta and she serves now for Big Boi of Outkast’s Big Kidz Foundation. All of these efforts have lead Shanti to establish her very own nonprofit (Summer 2016), The Hip-Hop Professional Foundation, Inc focusing on youth empowerment, education, mental health and homelessness.
Shanti is also proud of her current work as a mentor and role model for those with dreams of succeeding in their respective careers – especially college students. The 5 For 5 Student Spotlight is displayed prominently on her website, www.thehiphopprofessional.com, and she has established scholarships and other means of financial assistance for students in need.
She’s also created a section on her website for mentoring: lift.me and is about to begin a series of Google Hangouts, Mentoring Chats, and Table for 4 mentoring lunches where she dispenses invaluable advice to those who participate. She mentors to many students at various colleges across the country.
Professing a deep love for business as well as music, service and culture, Shanti says her goal is to ignite that same kind of passion in those that she mentors. She notes, “My mission is to become a global thought leader, inspiring the professional development of young adults.” Shanti volunteered with Susan Taylor’s National CARES Mentoring Movement, which led her to become a mentor for Sisters of Today & Tomorrow, an Atlanta‐based non‐profit.
Shanti’s impact on the entertainment industry has afforded her the opportunity to influence the lives of many across all walks of life. In 2007, the National Association of Black Female Executives in Music and Entertainment (NABFEME) honored Shanti as “Executive of The Year” and in 2009 she was named a Crain’s Business “40 under 40” honoree. In addition, she was honored by the Women Entertainment Empowerment Network (WEEN) for their 2009 MISSION Award for her service of mentorship and empowerment for young women. Shanti was also recognized as one of Essence.com’s “2010 Outstanding Black Women in Music” and as a 2010 Grey Goose “Rising Icon” recipient.
List of Additional Honors:
2015 Delta Sigma Theta “Torch Award” for Community Service (Atlanta Alumnae Chapter)
2014 “Book of the Year” Award from HBCUConnect.com
2014 “The Dream – Empowerment is S.E.X.Y.” Award
2014 Legendary Award for Community Service
2013 “Be Greater Atlanta Award” from the United Way and Atlanta Hawks Basketball Organization
2013 “Pink Samaritan” Award from AskAprilLove.com
2011 Sisters of Today & Tomorrow Empowerment Award
Shanti has spoken on a number of panels that include: Hip Hop Summit Action Network, the ESSENCE Young Women’s Leadership Conference, the Ladies First Hip‐Hop Symposium at Princeton University and Spelman College’s WEL retreat on Leadership.
Recently, Shanti was named to the Advisory Board of the S.I. Newhouse School of Public Communications at Syracuse University. She also participated in the 2008 Harvard University Business School sponsored Executive Education Program; “Effective Strategies For Media Companies.”
Shanti is author of The Hip‐Hop Professional 2.0: A Woman’s Guide to Climbing the Ladder of Success in the Entertainment Business (www.thehiphopprofessional.com and as an ebook at Amazon.com: The Hip Hop Professional: Kindle Store and on iTunes). Chronicling Das’ 20‐year stint in the music business, The Hip‐Hop Professional offers career advice and words of wisdom to show both aspiring and established industry professionals how to make it in the music world – on their own terms. Referencing various hip‐hop song titles and lyrics throughout the book, The Hip‐Hop Professional sets out to encourage women to uplift and support each other in the industry, something that doesn’t happen too often. As Shanti often likes to say, “I shine, you shine.”
The first release from her business guide series is The 1-2-3s of Networking (hard copy available and also as an ebook for Kindle and iTunes), is a pocket guide of 30 invaluable networking tips to expand your professional contact base. The book reminds readers at every stage in their career, networking can lead to new opportunities. It offers invaluable tips to push past procrastination and encourages building contacts immediately. Shanti is a firm believer “that your net-worth is more valuable based upon your net-work!”
The second guide and latest launch in the business guide series is The 1,2,3s of Entrepreneurship. It is a pocket guide of 30 tips from successful entrepreneurs to start and move your business forward. Entrepreneurs offering contributing tips include: Movie Producer Will Packer, Attorney Joel Katz, Brand Expert Steve Stoute, TV Host Bevy Smith and more! The book is available at www.PressResetEnt.com.