Principle, The Chamber Group
Q: Tell us about the time when you decided to “Press Reset” and start your own Public Relations Agency?
At the time I was Sr Vice President of Publicity and Artist Development at SonyBMG, reporting directly to Clive Davis, in this position I felt I learned a great deal about the senior management role and the business side of the industry, I felt like it was time to challenge myself again and not get comfortable, I figured the only way to do that was to step out of the environment that was now my comfort zone at the time and start over. It was the best decision I made because stepping out on my own allowed me to stretch my mind, my creative nature and allowed me to really see who my supporters are.
Q: Is it better being in business for yourself than working for an employer; are there some advantages of being an entrepreneur?
For me I love being an entrepreneur because of the constant challenges that you face everyday but allow you to learn and challenge yourself, that is what keeps me motivated and excited about doing what I do everyday, if I still worked as a publicist at a label or agency I think I would be bored because I would need those challenges beyond just doing press to keep me interested in still doing PR 21 years later
Q: How has social media and the internet changed the landscape of publicity?
Social media has totally changed the PR landscape because now the information gets out much faster and the way the consumer takes in the information has changed how you present information and how often. Because of the social media as a publicist you are constantly thinking like a marketing person on how to keep the client interesting and relevant beyond just setting up your interviews and photo shoots, you are thinking of strategic ways to use use the media as a tool
Q: If you could go back in time and correct one mistake made on your “come up” in the biz, what would it be?
I don’t know if I had the opportunity to change a mistake I made in the past in my career that I would because those mistakes allowed me to learn and grow and be a better publicist and business person.
Q: What advice would you give to someone just starting out or someone looking to make a career switch into PR?
I believe in interning and doing lots of internships, learn as much as you can, take it very seriously, as I feel good interns are always the next PR assistants.